Features/AI & Automation/Scale Rules
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Scale Rules

Scale Rules are the mirror of Kill Rules — instead of stopping losers, they amplify winners. When a campaign crosses a performance threshold you define, APEX increases the budget by a percentage you choose, up to a daily ceiling. High-ROAS windows are fleeting; Scale Rules make sure you're always in them.

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How it works

STEP 01
Set your trigger
Choose a performance threshold — ROAS above 4.0, CPR below $8, CTR above 3% — that signals a campaign is ready to scale.
STEP 02
Define the scale action
Set how much to increase budget (e.g., 20% per trigger) and a maximum daily budget ceiling so scaling never runs wild.
STEP 03
Set a cooldown
Add a cooldown period (e.g., 6 hours) between triggers so a single spike does not cause runaway spend before you can evaluate.
STEP 04
Watch winners compound
APEX captures performance peaks in real time. Campaigns that are working get more fuel — automatically, within the parameters you defined.

Use cases

1
Capture viral moments
A TikTok creative spikes overnight. Scale Rules detect the hook rate surge and increase budget before the window closes — you wake up to compounded results.
2
E-commerce ROAS targets
Set Scale Rules to double budget on any campaign holding a 4x+ ROAS for 6 consecutive hours. Winners get rewarded without you needing to be at your desk.
3
Incremental scaling on proven campaigns
Use a 15% budget increase rule with a 24-hour cooldown to scale winning campaigns gradually over weeks — no sudden audience saturation, no ROAS cliffs.

Also in AI & Automation

Wanda AI
Your AI ad strategist. Launch campaigns, analyze competitors, generate creatives, and optimize spend across Meta, Google, and TikTok — all in plain English.
Autopilot Mode
Set your goals and let APEX run. Wanda monitors performance 24/7, pauses underperformers, scales winners, and reallocates budget automatically.
Kill Rules
Define thresholds — CPR, ROAS, CPC — and APEX automatically kills campaigns that breach them before they drain your budget.

Ready to use Scale Rules?

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