Features/Creative Intelligence/Competitor Ad Spy
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Competitor Ad Spy

Competitor Ad Spy aggregates public ad intelligence from Meta Ad Library, Google Ads Transparency, and TikTok Creative Center into a single searchable database. Input any competitor domain or brand name and see their full active ad inventory — copy, creatives, formats, and run history.

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How it works

STEP 01
Input competitors
Add competitor domains or brand names to your watchlist. APEX starts monitoring their ad activity across all three platforms immediately.
STEP 02
Ad library sync
APEX pulls from Meta Ad Library, Google Ads Transparency Center, and TikTok Creative Center on a daily basis and normalizes the data into a searchable format.
STEP 03
Hook and format analysis
Wanda analyzes competitor ads and categorizes them by hook type, format, offer angle, and call-to-action. Patterns emerge across their creative library.
STEP 04
Longevity scoring
Ads that run longer are generally profitable. APEX tracks how long each competitor ad has been running — a 90-day-old ad is almost certainly a winner worth studying.

Use cases

1
Reverse-engineering a competitor's winning offer
A competitor has been running the same ad for 4 months. That's a strong signal it's profitable. APEX surfaces the copy, hook, and CTA so you can understand the offer angle and build a counter-campaign.
2
New market entry research
Before spending on a new audience or vertical, check what's already working. Competitor Ad Spy shows you the proven hooks and formats so you start with informed hypotheses, not guesses.
3
Monitoring brand mentions and conquesting
See if competitors are running ads that target your brand keywords on Google or use your brand name in their Meta copy. Know when someone is conquesting you.

Also in Creative Intelligence

Creative Studio
Generate ad copy, hooks, and video scripts with AI. APEX analyzes what's performing in your niche and builds creatives around proven patterns.
Hook Rate Analysis
Know exactly which TikTok hooks keep viewers watching. APEX benchmarks your hook rates against your niche and flags fatigue before it hurts ROAS.
Fatigue Detection
Automatic alerts when creative performance drops 40%+ versus baseline. APEX regenerates variants before spend is wasted.

Ready to use Competitor Ad Spy?

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