Features/Creative Intelligence/Hook Rate Analysis
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Hook Rate Analysis

On TikTok, the first 2 seconds determine everything. Hook Rate Analysis tracks 2-second and 6-second view rates for every creative in your account, benchmarks them against niche averages, and tells you exactly which hooks are stopping the scroll and which are losing the audience in the first frame.

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How it works

STEP 01
Automatic creative tagging
APEX tags every TikTok creative with its hook type — question hook, bold claim, visual pattern interrupt, social proof, etc. — using AI classification.
STEP 02
Hook rate calculation
2-second view rate (percentage who watched past 2 seconds) and 6-second view rate are calculated for every active and historical creative.
STEP 03
Benchmarking
APEX compares your hook rates against aggregated benchmarks for your industry vertical. You'll know if your 18% 6-second rate is above or below average.
STEP 04
Trend tracking over time
Hook rates decline as audiences see a creative repeatedly. APEX plots each creative's hook rate over time so you can see the exact moment fatigue sets in.

Use cases

1
Figuring out which hook type converts for your audience
After 20 creatives, APEX tells you that your audience responds 40% better to curiosity-gap hooks than bold-claim hooks. That shapes your next 20 scripts.
2
Testing new hooks before committing to production
Run rough-cut UGC with 5 different hooks at $20/day each. Pull hook rate data at 48 hours to pick the winner before investing in polished production.
3
Diagnosing ROAS drops
When ROAS falls, the first thing to check is whether hook rates have slipped. APEX shows you the hook rate trend overlaid with spend and ROAS — you'll see the correlation immediately.

Also in Creative Intelligence

Creative Studio
Generate ad copy, hooks, and video scripts with AI. APEX analyzes what's performing in your niche and builds creatives around proven patterns.
Fatigue Detection
Automatic alerts when creative performance drops 40%+ versus baseline. APEX regenerates variants before spend is wasted.
Competitor Ad Spy
See every ad your competitors are running across Meta, Google, and TikTok. Know what hooks, formats, and offers are working before you spend a dollar.

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