Analytics & ReportingAgency

Automated Reports

Automated Reports eliminate the single most time-consuming task in agency life: the Monday report. APEX generates branded PDF reports on a schedule — weekly, bi-weekly, or monthly — pulls real-time data from all connected platforms, and emails them directly to clients. You stop building reports; you start spending that time on strategy.

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How it works

STEP 01
Configure the report template
Choose which metrics to include: spend, ROAS, CPR, impressions, leads, revenue. Arrange sections by platform or by objective. APEX saves the template per client.
STEP 02
Set the schedule
Choose delivery frequency (weekly every Monday, monthly on the 1st, etc.) and the recipient list. Reports send automatically — you do not need to trigger them.
STEP 03
Branding customization
Upload your agency logo. Choose accent colors. Add a custom message section for your commentary. The report looks like it came from your agency, not a platform.
STEP 04
Auto-commentary by Wanda
Wanda adds a plain-English performance summary at the top: 'This week, Meta CPR improved 18% week-over-week driven by the new UGC creative. Google spend is underperforming — recommend budget shift.'

Use cases

1
Eliminating Monday morning reporting grind
Reports send themselves. Your client has the report before you've had coffee. You spend Monday on strategy instead of spreadsheets.
2
Client transparency without micromanagement
Clients who receive regular automated reports are less likely to send "what is happening with my account?" messages mid-week. Data reduces anxiety.
3
Scaling to 50+ client accounts
Manual reporting caps agency growth at the number of reports one person can build per week. Automated Reports remove that ceiling entirely.

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