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Wanda Insights Feed

The Wanda Insights Feed is a daily briefing generated by AI — a curated stream of signals that matter to your account. Trending hooks in your niche, unusual auction CPM changes, competitor ads that started running overnight, creative fatigue alerts, and budget reallocation opportunities. Instead of digging for insight, it finds you.

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How it works

STEP 01
Continuous signal monitoring
Wanda monitors your account data, competitor activity, platform API signals, and trend data from Meta, Google, and TikTok Creative Center continuously.
STEP 02
Signal ranking and filtering
Hundreds of potential signals are scored by relevance and potential impact on your account. Only the highest-signal items appear in your feed — no noise.
STEP 03
Actionable format
Every insight comes with a recommended action: "Increase budget on this campaign" or "Swap this creative — fatigue detected." One-click to act from the feed.
STEP 04
Daily delivery
Feed updates every morning. You can also set push notifications for high-urgency signals — like a Kill Rule triggering or a competitor launching a direct conquest campaign.

Use cases

1
Starting the day with a full account briefing
Open APEX at 8am. The Insights Feed shows you the 5 things that happened overnight and the 3 actions that would have the most impact today. Your priorities are set.
2
Catching competitor moves early
A competitor started running a new ad format on TikTok yesterday. Wanda surfaces it this morning so you can evaluate whether to respond before it gains traction.
3
Discovering budget opportunities
APEX detects that auction CPMs in your target audience dropped 22% this week — meaning you can reach more people for the same budget. Wanda flags it before you even log in.

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Ready to use Wanda Insights Feed?

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