Features/Analytics & Reporting/Revenue Tracker
Analytics & ReportingAll Plans

Revenue Tracker

Revenue Tracker connects your ecommerce store to your ad accounts and closes the attribution gap. You see not just clicks and conversions — but actual order value, product sold, and margin per ad. Know which campaigns are driving revenue and which are driving window shoppers.

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How it works

STEP 01
Connect your store
OAuth connect Shopify or WooCommerce. APEX installs a lightweight pixel and pulls order data including product, revenue, and customer details.
STEP 02
Attribution mapping
APEX matches orders back to the ad click using UTM parameters and pixel events. Multi-touch attribution shows every touchpoint before conversion.
STEP 03
Revenue per campaign
Every campaign, ad set, and ad shows actual revenue generated — not just reported conversions from the platform. Compare Meta-reported ROAS vs. actual Shopify ROAS side-by-side.
STEP 04
Product-level performance
See which products are driven by which campaigns. A campaign might be driving high revenue on one SKU and burning budget on another. APEX shows both.

Use cases

1
Reconciling platform-reported vs. actual ROAS
Meta reports 4.2x ROAS. Shopify says 2.8x. Revenue Tracker shows you the real number and explains the discrepancy — usually view-through attribution inflation.
2
Identifying your true best-sellers from paid traffic
Ad traffic buys differently than organic traffic. Revenue Tracker shows which products your paid audience actually buys so you can build campaigns around your real ad-specific winners.
3
MER (Marketing Efficiency Ratio) tracking
Total ad spend vs. total revenue — the only metric that tells you if your entire marketing operation is profitable. Revenue Tracker calculates MER daily.

Also in Analytics & Reporting

SEO Audit
Full on-page SEO analysis and keyword tracking. Understand organic vs. paid performance and find opportunities to reduce ad dependency.
Automated Reports
Weekly and monthly reports generated automatically. Branded PDFs sent to your inbox or directly to clients on a schedule.
Wanda Insights Feed
A live feed of AI-detected signals — trending hooks, budget opportunities, auction changes, and competitor moves — updated daily.

Ready to use Revenue Tracker?

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