Features/Platform Management/Google Ads
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Google Ads

Google Ads inside APEX gives you search, Performance Max, and Shopping campaign management with AI-driven optimization on top. Keyword quality scores, impression share gaps, and auction insights are surfaced automatically so you know exactly where Google is leaving money on the table.

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How it works

STEP 01
Link Google Ads account
Connect via Google OAuth. APEX syncs your campaigns, ad groups, keywords, and conversion actions within minutes.
STEP 02
QS monitoring and alerts
APEX tracks Quality Score for every keyword and alerts you when QS drops below 6 — the threshold where CPC starts penalizing you.
STEP 03
PMax insight layer
Performance Max campaigns are a black box by design. APEX cross-references your PMax spend with Search and Shopping data to estimate what the algorithm is prioritizing.
STEP 04
Budget reallocation recommendations
Wanda analyzes campaign-level ROAS and impression share to recommend budget shifts — move spend from a capped, underperforming campaign to one with headroom.

Use cases

1
Search campaign QS optimization
APEX flags every keyword below QS 7 with the specific reason (ad relevance, landing page, expected CTR) and suggests copy fixes. Your CPC drops as QS climbs.
2
PMax vs. Search cannibalization
APEX detects when your PMax campaign is bidding against your own Search campaigns for the same queries and flags the overlap — a problem Google will never tell you about.
3
Shopping feed + ads in one view
See Shopping campaign performance alongside product-level data. Which SKUs are getting impressions but not converting? APEX surfaces it instantly.

Also in Platform Management

Meta Ads Manager
Full campaign management for Meta. Sync ad accounts, monitor results, and let APEX optimize Advantage+ campaigns with AI-driven adjustments.
TikTok Ads
Spark Ads, UGC hook analysis, creative fatigue detection, and lookalike building. TikTok-native intelligence you won't find anywhere else.
Unified Dashboard
All three platforms in one screen. No tab-switching, no spreadsheets. Real-time data with cross-platform ROAS and spend rolled up.

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