Features/Platform Management/Unified Dashboard
Platform ManagementAll Plans

Unified Dashboard

The Unified Dashboard is APEX's command center. Every dollar of ad spend across Meta, Google, and TikTok rolls into a single view with blended ROAS, total daily spend, and cross-platform attribution. No more opening three browser tabs, downloading three CSVs, and manually building a report to see where your money is going.

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How it works

STEP 01
Connect all platforms
Link Meta, Google, and TikTok once. APEX syncs data from all three on a continuous cycle — typically 15-minute refresh intervals.
STEP 02
Blended metrics calculated automatically
APEX sums spend, revenue, clicks, and impressions across platforms and calculates blended ROAS, CPR, and CPC at the account level.
STEP 03
Drill down by platform or campaign
Start with the total view, then filter down to a single platform, a single campaign, or a date range. Every drill-down recalculates all metrics.
STEP 04
Time comparisons built in
Toggle to see current period vs. previous period side-by-side. APEX automatically surfaces what improved and what degraded with percentage deltas.

Use cases

1
Morning standup in 30 seconds
Open APEX, see yesterday's total spend, blended ROAS, and any flagged issues across all three platforms. No digging, no toggling, no spreadsheets.
2
Budget reallocation decisions
Unified view makes it obvious when one platform is outperforming the others. Move budget from Google (2.1x ROAS) to Meta (4.3x ROAS) with the data right in front of you.
3
Client reporting
Screenshot the Unified Dashboard for client reporting. One view shows total spend, revenue, and ROAS across all platforms — the number clients actually care about.

Also in Platform Management

Meta Ads Manager
Full campaign management for Meta. Sync ad accounts, monitor results, and let APEX optimize Advantage+ campaigns with AI-driven adjustments.
Google Ads
Manage Search, PMax, and Shopping campaigns. Smart bidding recommendations, keyword QS tracking, and budget reallocation built in.
TikTok Ads
Spark Ads, UGC hook analysis, creative fatigue detection, and lookalike building. TikTok-native intelligence you won't find anywhere else.

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