Features/Platform Management/TikTok Ads
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TikTok Ads

TikTok Ads in APEX goes beyond basic campaign management. APEX understands TikTok's unique mechanics — hook rate, watch time, Spark Ads whitelisting, UGC performance patterns — and applies them to your optimization strategy. If you're running paid TikTok without analyzing hook rates, you're flying blind.

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How it works

STEP 01
Connect TikTok Business
Link your TikTok Ads account. APEX pulls campaigns, ad groups, creatives, and pixel data. Spark Ads whitelisting status is visible per post.
STEP 02
Hook rate tracking
APEX calculates 2-second and 6-second view rates for every creative — the two metrics that determine whether TikTok promotes your ad or buries it.
STEP 03
Fatigue detection
When a creative hooks drop 30%+ from its peak, APEX flags it as fatigued and triggers a Wanda recommendation for a replacement variant.
STEP 04
Lookalike and interest layering
APEX analyzes your top-converting audiences and builds layered targeting recommendations — lookalikes from converters plus behavioral interests that correlate with your buyers.

Use cases

1
Identifying dead creatives before they waste budget
APEX watches hook rate trends daily. The moment a creative starts declining, you know — before ROAS tanks and before you need to interrogate the data manually.
2
UGC testing framework
Run 5 UGC hooks simultaneously. APEX ranks them by 6-second view rate within 24 hours, telling you which hook deserves the budget before you commit to production.
3
Spark Ads management
See all your whitelisted creator posts, their organic engagement stats, and their paid performance side-by-side. Know which organic posts are worth turning into Spark Ads.

Also in Platform Management

Meta Ads Manager
Full campaign management for Meta. Sync ad accounts, monitor results, and let APEX optimize Advantage+ campaigns with AI-driven adjustments.
Google Ads
Manage Search, PMax, and Shopping campaigns. Smart bidding recommendations, keyword QS tracking, and budget reallocation built in.
Unified Dashboard
All three platforms in one screen. No tab-switching, no spreadsheets. Real-time data with cross-platform ROAS and spend rolled up.

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