STEP 01
Connect Meta Business
OAuth connection to your Meta Business account. APEX pulls all ad accounts, pixels, catalogs, and custom audiences automatically.
STEP 02
Manage from APEX
Create, edit, pause, and duplicate campaigns without touching Meta Ads Manager. Budget changes, audience updates, and creative swaps happen via APEX.
STEP 03
AI layer on top of Advantage+
APEX monitors your Advantage+ campaigns and surfaces what Meta's automation is doing — which creatives it's favoring, which audiences it's expanding into, and whether it's actually working.
STEP 04
Cross-platform attribution
Meta data rolls into your Unified Dashboard alongside Google and TikTok, so you can see blended ROAS and cross-platform spend allocation in one view.