Features/Platform Management/Meta Ads Manager
Platform ManagementAll Plans

Meta Ads Manager

APEX connects directly to your Meta Business account and gives you full campaign management without ever opening Ads Manager. Build campaigns, manage audiences, monitor creative performance, and respond to Meta's algorithm changes — all from the APEX dashboard. Advantage+ campaigns get AI-layer analysis on top of Meta's native automation.

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How it works

STEP 01
Connect Meta Business
OAuth connection to your Meta Business account. APEX pulls all ad accounts, pixels, catalogs, and custom audiences automatically.
STEP 02
Manage from APEX
Create, edit, pause, and duplicate campaigns without touching Meta Ads Manager. Budget changes, audience updates, and creative swaps happen via APEX.
STEP 03
AI layer on top of Advantage+
APEX monitors your Advantage+ campaigns and surfaces what Meta's automation is doing — which creatives it's favoring, which audiences it's expanding into, and whether it's actually working.
STEP 04
Cross-platform attribution
Meta data rolls into your Unified Dashboard alongside Google and TikTok, so you can see blended ROAS and cross-platform spend allocation in one view.

Use cases

1
Agency managing 10+ Meta accounts
Switch between client Meta accounts without logging in and out. All accounts live in APEX with isolated data and per-client Kill/Scale Rules.
2
Retargeting sequence management
Build and monitor multi-stage retargeting funnels in Meta — cold traffic, view retarget, cart retarget — all tracked in one pipeline view with conversion data.
3
Creative testing at scale
Launch 10-creative DCO tests in Meta with Wanda-generated copy variants. APEX tracks hook rate and engagement per creative and surfaces the winner in 48 hours.

Also in Platform Management

Google Ads
Manage Search, PMax, and Shopping campaigns. Smart bidding recommendations, keyword QS tracking, and budget reallocation built in.
TikTok Ads
Spark Ads, UGC hook analysis, creative fatigue detection, and lookalike building. TikTok-native intelligence you won't find anywhere else.
Unified Dashboard
All three platforms in one screen. No tab-switching, no spreadsheets. Real-time data with cross-platform ROAS and spend rolled up.

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